mbin Brands Campaign Dashboard

Research primary interest keywords (e.g., BBQ, Bushcraft, Culinary Arts).

Define and build 3-5 distinct audience profiles in Ads Manager.

Document audience definitions and size estimations for team reference.

Set up a new retargeting campaign targeting the "Add to Cart" audience.

Launch a separate ad set targeting the general "Website Visitors" audience.

Ensure the retargeting ads use the specific "Still thinking?" copy and offer.

Outline 3 video concepts: 1) The Forging Process, 2) The Knife in Action, 3) Customer Testimonial.

Write a voiceover script for "The Forging Process" video (15-30s).

Write a script for "The Knife in Action" video, detailing the cuts and materials (30s).

Design a header image for the welcome email template.

Create 2-3 custom graphics for the "How to Choose" blog post (e.g., knife anatomy diagram).

Format all images for the web to ensure fast page load times.

Review the final ad creatives and copy provided by the team.

Review the campaign budget allocation and audience targets.

Provide a final "Go/No-Go" decision for the campaign launch.

Generate Facebook Pixel code from Business Manager.

Use Google Tag Manager to install the Pixel on AlmazanKnives.com.

Test and verify Pixel events (PageView, AddToCart, Purchase) are firing correctly.

Brainstorm 15-20 headline concepts focusing on adventure, quality, and savings.

Select the top 5-7 headlines and refine them to be under 45 characters.

Input final headlines into the shared content document for the Ad Manager.

Research keywords for "How to Choose the Perfect Knife for Every Adventure" blog post.

Write an 800-1200 word draft for the "How to Choose" blog post.

Write an 800-1200 word draft for "The Art and Science Behind Handmade Serbian Knives" post.

Choose an email marketing service (e.g., Mailchimp) and configure the account.

Set up the 4-part welcome automation to trigger on new subscriber sign-up.

Test the full email sequence to ensure correct order, timing, and link functionality.

Structure the A/B test: 1 campaign, 2 ad sets (different audiences), 3 ads per set.

Launch the A/B test campaign with a controlled budget for the initial learning phase.

Monitor the learning phase closely and ensure ad delivery is stable.

Write the "Craftsmanship & Quality" primary text, highlighting handmade aspect.

Write the "Versatility & Adventure" primary text, focusing on outdoor use cases.

Write the "Bundle & Savings" primary text, emphasizing the value of the collection.

Plan a shot list for lifestyle images (e.g., knife by a campfire, slicing BBQ).

Plan a shot list for clean product-on-white images for the website.

Edit and color-grade the top 10 lifestyle and 5 product photos.

Schedule 30 minutes each morning and afternoon to respond to comments/DMs.

Create a launch post for the #MyAlmazanAdventure UGC campaign.

Feature the best user-submitted photo of the week every Friday.

Check ad metrics (CTR, CPC, Reach) every morning.

Prepare a mid-week performance snapshot report for the team.

Reallocate budget away from underperforming ads/ad sets at the 72-hour mark.

Draft 2 variations of retargeting copy with a friendly, reminder tone.

Incorporate urgency (e.g., "offer ends soon") into one retargeting variation.

Proofread all retargeting copy for clarity and persuasiveness.

Design a branded template for carousel ads in Canva or Figma.

Create 3 carousel cards for the "Serbian Chef Knife" showcasing different features.

Create 3 carousel cards for the "Bushcraft Knife" showcasing outdoor uses.

Run Google PageSpeed Insights on the main landing pages.

Compress all images on the landing pages to improve load time.

Ensure the "Shop Now" CTA is above the fold on both mobile and desktop.